Is Wii Fit a Digital Bathroom Scale?

August 7, 2008 by Jason · Leave a Comment

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Yesterday in an interview, David Gosen, former CEO of Nintendo of Europe called Wii Fit a digital bathroom scale. According to Gosen, 60 percent of all consumers who purchased a Wii Fit, played it once and didn’t play it again.

It’s interesting to see the former Nintendo executive who use to frequently say “This year is a good year to buy a [insert Nintendo product]” turn a complete 360. Gosen is now VP for Microsoft’s Xbox and claims that Wii Fit is too “gimmicky” - meaning consumers will get bored with it very quickly. Read more

Wii Fit Family Challenge

August 4, 2008 by Jason · Leave a Comment

I discovered this week that Nickelodeon and Nintendo are sponsoring a contest for families with the most Wii Fit spirit to compete for the title of “Wii Fit Fittest Family.” Sounds interesting doesn’t it? In order to become one of the 3 semi-finalists all contestants must submit a 2 minute video that describes why your family should be selected to compete in the Wii Fit Family Challenge. Judges will weigh all entries based on the following:

Was the video on yopic (30%)
Creativity (20%)
Degree to which the candidate embraces the spirit of the Nickelodeon Brand (20%)
Degree to which the candidate embraces the spirit of the Wii Fit Brand (30%)

If you are chosen as semi-finalist your family will receive:

A Wii console (Approximate Retail Value (“ARV”): $249.99)
A copy of Wii Fit for the Wii console (ARV: $89.99)
Round-trip coach airfare for Semi-Finalist family (a maximum of five family members) to Orlando, Florida (ARV: $1,500.00)
Four (4) nights/five (5) days stay at Nickelodeon Family Suites by Holiday Inn in Orlando, Florida (ARV: $1,200.00) and
$1,000.00 in spending money for each semi-finalist family.