Is Wii Fit a Digital Bathroom Scale?
August 7, 2008 by Jason
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Yesterday in an interview, David Gosen, former CEO of Nintendo of Europe called Wii Fit a digital bathroom scale. According to Gosen, 60 percent of all consumers who purchased a Wii Fit, played it once and didn’t play it again.
It’s interesting to see the former Nintendo executive who use to frequently say “This year is a good year to buy a [insert Nintendo product]” turn a complete 360. Gosen is now VP for Microsoft’s Xbox and claims that Wii Fit is too “gimmicky” - meaning consumers will get bored with it very quickly.
I don’t know about you, but I feel like Wii Fit is revolutionary in console gaming and has made a significant impact in the industry. I can’t tell you when the last time exercise was so fun. Not only is Wii Fit being used by gamers around the globe, many rehabilitation centers and gyms have adopted Wii Fit as part of their programs. It sounds more like Gosen and Microsoft might be just a tad envious of how widely adopted Wii Fit has become.
David also went on to say that there is a fine line between gimmick and great game play and insinuated that Nintendo may have breached that line with the Wii Fit. Gosen challenged game system manufactures to provide truly game changing experiences and at the end of the day, that’s what gamers are looking for. I have a hard time swallowing his marketing crap-o-la because Microsoft is releasing a whole new set of wireless devices for the Xbox.
It’s hard to accept criticism from a hypocrite. Microsoft and Gosen sound like the neighborhood kid who used to have the coolest toy on the block but now no one wants to play with him. Everyone wants to play with with the new kid and his cool new toy. What do you think? I appreciate all of your comments.
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